4 International SEM Tips to Bolster Your Global Agenda
Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language,...
View ArticleWhat Goodies Does Google+ Hold for International Search Marketers?
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s an early look at how Circles, Sparks, and the +1...
View Article7 Global Search Marketing Tips
SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate...
View ArticleThe Sun Never Sets on the Wide, Wide World of Online Video
Did you know China has more unique viewers of online video than the U.S.; Japan, Germany, Russia, France and Brazil have more unique viewers than the UK; and India has more unique viewers than Canada?...
View Article5 Options for Choosing a Country, Region, or Language Selector
For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the...
View ArticleGaining Top Keyword Prominence & Dominance in Foreign Languages
Building links to foreign language websites can help you climb the SERPS far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword...
View ArticleAvast Ye! Talk Like a Scurvy Pirate wit' Facebook, Twitter n' Google
This day is International Talk Like A Pirate Day 2011. So, we made 'tis guide to be tellin' ye how to change ye Facebook blabber settin's to scurvy pirate speak, squawk on Twitter, 'n bring ye treasure...
View ArticleDead Sea Scrolls Online, Searchable, Thanks to Google
The famed Dead Sea Scrolls have gone digital, thanks to a collaboration between Google and The Israel Museum, Jerusalem. Five of the scrolls are now viewable online in high-resolution. An English...
View ArticleHow to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t...
View ArticleUsing Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy
Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use...
View ArticleTop 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you...
View Article4 Localization Tips for Savvy Global Businesses
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land...
View ArticleTop SEO Tips on Multilingual Keywords
With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you can maximize your website’s potential and soon see your rankings improve...
View ArticleGoogle April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!
For Google, April Fools Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life, including 8-Bit Maps, Chrome Multitask Mode, the YouTube...
View Article5 Multilingual SEO Tips & Best Practices
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make...
View ArticleHow to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand...
View ArticleInbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when...
View ArticlePage Quality, Local & Ranking Changes Top List of 65 Latest Google Search...
Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were...
View ArticleGoing Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures...
View ArticleA Simple Guide to Using rel="alternate" hreflang="x"
This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate"...
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